Elevating PUMA Sportstyle for 2016
Emphasizing their message with underlines (sorry, strikethrough), PUMA refined their style for their latest lifestyle campaigns.
Read moreKickstarting A Better Backpack
Frustrated with the pace of sustainable fashion, the team at Thread launched a Better Backpack on Kickstarter – creating the first product from our signature recycled canvas and sharing our story with thousands of backers.
Read moreFrom the First Mile to Footwear with Reebok
To elevate the launch of Reebok's first recycled runner, Thread connected with women in the First Mile of the supply chain to share their stories and the impact of our collaboration.
Read moreMeet the First Mile
From Haiti to Honduras, I captured the lives and work of people in the First Mile – the beginning of the recycled plastic supply chain – to connect our customers and partners with the communities they impact.
Read moreThe Dawn of Day Owl
Building on the success of our Better Backpack Kickstarter campaign, Thread was reborn as Day Owl – a customer-focused e-commerce brand dedicated to smart and sustainable everyday essentials.
Read morePUMA x Rihanna Brings the Creeper Back
Remixing a punk classic with a fresh edge, PUMA and Rihanna launch the Creeper – the Footwear News 2016 Show of the Year.
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